By Richard Manfredi on Sep 12, 2018 11:44:00 AM
LOS ANGELES, CA (September 12, 2018) – Today at Mobile World Congress Americas, mGage, a Vivial company, and mPulse Mobile, the leader in mobile health engagement, announced a ground-breaking partnership to launch Rich Communication Services (RCS) mobile messaging applications for the healthcare industry. The RCS health supply reorder program, being debuted at GSMA’s Innovation City, is the first of its kind in the healthcare industry.
In this program, consumers will interact directly with the healthcare organization to reorder supplies via RCS messaging. Consumers will receive supply order reminders and can use the rich media interface to browse products, add or remove products, review, and place orders. The application also provides shipment, tracking and delivery details, making the process seamless from start to finish.
A Closer Look at RCS
RCS brings a new level of interactivity to mobile messaging. It combines the ease-of-use of SMS messages with rich media features, such as videos, audio, high-resolution images and GIFs, typically found inside an app. At the heart of RCS is the ability to utilize a full range of rich media to create unique, two-way conversations. This provides consumers the ability to immediately respond and interact without leaving the messaging ecosystem.
“RCS is the future of mobile messaging, and it will change the way businesses interact with their customers,” said Denisse Goldbarg, Global Chief Operating Officer at mGage. “We work tirelessly to bring innovative mobile solutions to the forefront, and we are thrilled that mPulse Mobile will be using our RCS offering to develop and deliver programs that help the healthcare industry build deeper, more personalized connections with consumers.”
How RCS Can Advance Consumer Engagement in Healthcare
Engaging with consumers directly is key to reducing healthcare costs and improving outcomes. Healthcare organizations are leveraging mobile solutions to deepen relationships with patients and consumers by tapping into their most utilized device – their phones.
Leading healthcare organizations have been successful in using SMS to engage with patients given the high adoption and effectiveness of mobile messaging. SMS messaging has proven to be powerful and effective in engaging individuals with tailored and meaningful dialogue that drives healthy behavior change.
“RCS builds on the power of SMS, making it an even more meaningful touchpoint by allowing healthcare organizations to have richer, more dynamic conversations with their consumers,” said Ram Prayaga, Chief Technology Officer at mPulse Mobile. “It enables much deeper experiences that make it more likely that consumers will complete key health-related activities, such as confirming prescription refills, reordering health supplies, being prepped and ready for health visits and adhering to post-visit instructions.”
“Texting changed the way we communicate, and it’s critical we evolve to meet the needs of consumers,” said Todd Parker, Head of Business Development – Carrier Messaging at Google. “Companies like mGage and mPulse Mobile are helping open the doors for businesses to engage in more meaningful, two-way conversations with consumers.”
See RCS in Action
Attendees at the Mobile World Congress Americas can see demonstrations of the mPulse Mobile RCS application at GSMA’s Innovation City. Show attendees are also invited to attend mGage’s panel discussion “The Era of Smart Messaging is Here,” to learn more. The panel will take place on Thursday, September 13 from 1:00 to 2:00 p.m. at the Los Angeles Convention Center located at 1201 South Figueroa Street. Show attendees can reserve space at the panel here.
In addition, show attendees are encouraged to stop by mGage’s booth (Hall West Stand W.1715) for hands-on demonstrations showcasing the many benefits of RCS messaging.
mGage is a global mobile engagement provider helping brands create powerful and interactive connections with customers. We partner with enterprises to deliver high volume time-sensitive promotional and transactional messages across key messaging channels including SMS, MMS and RCS. We serve 1,000+ enterprises and are a trusted connection for more than 500 carriers across the globe. Our broad and deep expertise in the ever-changing mobile technology industry makes us sought-after experts, trusted advisors and the go-to partner for innovative companies that look to use mobile to their best competitive advantage. For more information, visit mGage.com.
About mPulse Mobile
mPulse Mobile, the leader in mobile health engagement, drives improved health outcomes and business efficiencies by engaging individuals with tailored and meaningful dialogue. mPulse Mobile combines technology, analytics and industry expertise that helps healthcare organizations activate their consumers to adopt healthy behaviors. With nine years of experience, 70+ healthcare customers and more than a hundred million messages sent annually, mPulse Mobile has the data, the expertise and the technology to drive healthy behavior change. For more information, visit mpulsemobile.com.