Ad Blockers - as one door closes, another window opens

The release of Apple’s iOS9 with built in ad blocking technology has got much of the online world into a frenzy. The publishing and advertising industries are busy bemoaning the ...
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Not all SMS are created equal: exploring the murky waters of grey routes

With more than 20 billion SMS messages sent every day, SMS has become a primary form of communication for most consumers. It’s also a vital tool for enterprises to engage with ...
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Peter Cocks Joins MMA's Board of Directors

Peter Cocks, Commercial Director at mGage Europe has been elected to the Mobile Marketing Association’s Board of Directors.
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A New World of Retail Advertising

Retailers are constantly seeking new ways to interact with their customers. In this age of ‘total retail’, engagement tactics have become increasingly digital with numerous online ...
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Steal Christmas with mobile marketing

Last year’s figures starkly revealed the growing popularity of mobile shopping in the UK, particularly during the festive season. Consequently, brands must be aware of the ...
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