Four Reasons Why Marketers must Add Mobile Messaging to their Black Friday Strategy

It’s that time of the year again. Keen shoppers are starting to eagerly await all the great deals they can get their hands on over Black Friday and Cyber Monday. What started as a ...
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Mobile messaging to the publishing industry’s rescue?

Originally Published in Telemedia
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Ad Blockers - as one door closes, another window opens

The release of Apple’s iOS9 with built in ad blocking technology has got much of the online world into a frenzy. The publishing and advertising industries are busy bemoaning the ...
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Not all SMS are created equal: exploring the murky waters of grey routes

With more than 20 billion SMS messages sent every day, SMS has become a primary form of communication for most consumers. It’s also a vital tool for enterprises to engage with ...
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Peter Cocks Joins MMA's Board of Directors

Peter Cocks, Commercial Director at mGage Europe has been elected to the Mobile Marketing Association’s Board of Directors.
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