A New World of Retail Advertising

Retailers are constantly seeking new ways to interact with their customers. In this age of ‘total retail’, engagement tactics have become increasingly digital with numerous online ...
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Steal Christmas with mobile marketing

Last year’s figures starkly revealed the growing popularity of mobile shopping in the UK, particularly during the festive season. Consequently, brands must be aware of the ...
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Diary of a mobile holidaymaker

We’re all aware that the days of going into a travel agents office to book a holiday or get recommendations, are gone. Instead with the rise of sites like TripAdvisor, everything ...
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The benefits of SMS communication

Findings of a global study by SAP revealed that most consumers consider SMS to be a quick and convenient way for brands to communicate with them, with 81 percent preferring SMS to ...
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Text messaging is changing the way we communicate

Long ago, back before Twitter and Facebook were our primary channels of communication and telephone boxes graced our streets, software programmer from Reading, Neil Papworth, sent ...
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SMS stops us abandoning shopping

Basket abandonment is unavoidable; no business will ever achieve a 100% conversion rate because not every visitor sets out to buy a product – many are just researching their ...
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