The decline of the app: what does this mean for marketers?

According to a recent Deloitte Report, one in three smartphone users do not download any apps on their device in a typical month and nine in 10 people never spend any money on ...
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The opportunity for mobile advertising

With the number of mobile phones set to exceed the number of human beings by the end of 2014, according to Silicon India, it is no wonder marketers are placing such an emphasis on ...
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The expansion of contactless payments

With the recent rollout of contactless payments on the tube, now seems an apt time to look at the opportunity this will provide for mobile. Although the focus of TFL’s launch has ...
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From e-commerce to m-commerce & the opportunity for marketers

Following hot on the heels of e-commerce’s 20 year anniversary, the next development in m-commerce was announced; namely, Apple and its payment facility Apple Pay. With these two ...
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Why tablets and smartphones are not the same

It is perhaps unsurprising to observe that more people own smartphones than tablets. In the US, for example, 58% of adults own a smartphone vs. 42% who own a tablet. But despite a ...
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The role mobile will play at Christmas

With Christmas feeling like a lifetime away for many consumers, the opposite is true for marketers for whom the Christmas season is already well underway. Christmas-themed emails ...
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