The expansion of contactless payments

With the recent rollout of contactless payments on the tube, now seems an apt time to look at the opportunity this will provide for mobile. Although the focus of TFL’s launch has ...
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From e-commerce to m-commerce & the opportunity for marketers

Following hot on the heels of e-commerce’s 20 year anniversary, the next development in m-commerce was announced; namely, Apple and its payment facility Apple Pay. With these two ...
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Why tablets and smartphones are not the same

It is perhaps unsurprising to observe that more people own smartphones than tablets. In the US, for example, 58% of adults own a smartphone vs. 42% who own a tablet. But despite a ...
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The role mobile will play at Christmas

With Christmas feeling like a lifetime away for many consumers, the opposite is true for marketers for whom the Christmas season is already well underway. Christmas-themed emails ...
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Apple is incorporating NFC into the iPhone 6. Why is this newsworthy?

The technology has been around for some time and whilst it’s becoming more common to pay using NFC/ contactless payment, NFC roll-out has been considered a limited success in many ...
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The changing face of mobile payments

Shoppers are gradually but surely feeling increasingly at ease with paying for goods on their mobile devices, yet the majority of shoppers are purchasing only small-ticket items. ...
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