The role of mobile in the changing face of publishing

Publishing has changed beyond recognition over the last 20 or so years, with the rise of online magazines, e-zines, digital editions, e-editions, e-books, or whatever name is ...
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The role of mobile in an omni-channel world

With a seemingly increasing number of channels for marketers to navigate, knowing the role that mobile should play in developing an omni-channel strategy can be challenging: ...
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The decline of the app: what does this mean for marketers?

According to a recent Deloitte Report, one in three smartphone users do not download any apps on their device in a typical month and nine in 10 people never spend any money on ...
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The opportunity for mobile advertising

With the number of mobile phones set to exceed the number of human beings by the end of 2014, according to Silicon India, it is no wonder marketers are placing such an emphasis on ...
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The expansion of contactless payments

With the recent rollout of contactless payments on the tube, now seems an apt time to look at the opportunity this will provide for mobile. Although the focus of TFL’s launch has ...
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From e-commerce to m-commerce & the opportunity for marketers

Following hot on the heels of e-commerce’s 20 year anniversary, the next development in m-commerce was announced; namely, Apple and its payment facility Apple Pay. With these two ...
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