Why tablets and smartphones are not the same

It is perhaps unsurprising to observe that more people own smartphones than tablets. In the US, for example, 58% of adults own a smartphone vs. 42% who own a tablet. But despite a ...
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The role mobile will play at Christmas

With Christmas feeling like a lifetime away for many consumers, the opposite is true for marketers for whom the Christmas season is already well underway. Christmas-themed emails ...
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Apple is incorporating NFC into the iPhone 6. Why is this newsworthy?

The technology has been around for some time and whilst it’s becoming more common to pay using NFC/ contactless payment, NFC roll-out has been considered a limited success in many ...
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The changing face of mobile payments

Shoppers are gradually but surely feeling increasingly at ease with paying for goods on their mobile devices, yet the majority of shoppers are purchasing only small-ticket items. ...
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FMCG is failing to realise the mobile opportunity

FMCG as a sector invests the most in mobile advertising in the UK however, according to a recent survey by the IAB, almost half of the top FMCG brands in the UK don’t have a ...
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Mobile: a shopping tool we can’t live without?

As busy people who are never without their mobile phones, browsing, researching and purchasing on mobile is fast becoming the most convenient way to shop.  In a report by xAd and ...
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