Mobile engagement highlights from World Travel Market Conference and Exhibition

More than 50,000 travel industry professionals descended on London last week for one of the travel industry’s key events, World Travel Market Exhibition and Conference. As one of ...
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Five stats that prove the omni-channel engagement trend is too big for your business to ignore

Remember the days when your website simply housed basic information about your business, such as opening hours, contact details and locations? Those days are over.
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Four Reasons Why Marketers must Add Mobile Messaging to their Black Friday Strategy

It’s that time of the year again. Keen shoppers are starting to eagerly await all the great deals they can get their hands on over Black Friday and Cyber Monday. What started as a ...
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Mobile messaging to the publishing industry’s rescue?

Originally Published in Telemedia
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Ad Blockers - as one door closes, another window opens

The release of Apple’s iOS9 with built in ad blocking technology has got much of the online world into a frenzy. The publishing and advertising industries are busy bemoaning the ...
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Not all SMS are created equal: exploring the murky waters of grey routes

With more than 20 billion SMS messages sent every day, SMS has become a primary form of communication for most consumers. It’s also a vital tool for enterprises to engage with ...
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