Google Click-to-Text Shows Value of SMS in Digital Marketing

The recent growth of Google’s advertising has been largely fueled by mobile ads. eMarketer projects that Google’s net mobile advertising revenues will grow from $16.27 billion in ...
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Mobile Messaging News Recap: 8/22/2016

Welcome to the mGage Mobile Messaging News Recap. We scour the Internet for SMS and MMS-related articles that talk about the top stories and trends affecting the market and bring ...
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SMS Provides Ideal Method for Banks to Deliver Fraud Alerts

Banks are using increasingly sophisticated methods to detect potentially fraudulent activities on customer’s accounts. Contextual data such as the type of transaction being ...
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Going Beyond Tier 1 Aggregation

The way we define aggregation has changed. Previously, the leading aggregators were simply known as Tier 1 – a definition by the Common Short Code Administration (CSCA) that ...
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Highlights from FIPP London 2016

Over the last 30 years, there has been a real struggle for publishers trying to monetize their content. Audiences have been jumping from platform to platform in their efforts to ...
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Combine SMS and Social Media to Boost Customer Engagement

“SMS or Social Media?” It’s a question that many digital marketers ask when they are in the planning stages of their acquisition and retention campaigns. One of the reasons this ...
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