The key to customer engagement: RCS or corporate app?

"Brands are having to look at new ways to create mass engagement with audiences. Mobile has become an effective, immediate and engaging alternative form of communication between brand and consumer – with Rich Communication Services (RCS) introducing a new level of interactivity," says Nick Millward, VP of Europe at mGage.

https://www.telemediaonline.co.uk/the-key-to-customer-engagement-rcs-or-corporate-app/

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