RCS Services

Google recently announced plans to make RCS Chat services available to Android users in the UK and France. Many are wondering how this will impact the overall rollout of RCS business messaging.

We are very excited to see Google push to accelerate RCS. As leaders in RCS business messaging, mGage has been working closely with brands to pilot RCS for over a year now and expect Google’s announcement to generate additional excitement around RCS. mGage, along with Google, will continue working with carriers and operators to offer the most comprehensive RCS coverage to our clients. We believe the renewed emphasis by Google will move both carriers and brands to adopt RCS more quickly.

David Schwind, mGage Solutions Engineer, was part of an RCS panel at International Telecoms Week 2019 and got to hear directly from Google. According to David,

Google is coming on strong with RCS and doesn’t want consumers to have to wait any longer to experience this new messaging. They want all consumers to be able to experience RCS firsthand through their RCS Chat app while carriers work to implement RCS. Through Google, consumers can start seeing and realizing the benefits that RCS messaging has to offer.

Now is the time to take advantage of the benefits RCS messaging has to offer and stay ahead of your competitors. With conversion rates up to 20x higher than SMS[1], RCS offers the opportunity for your brand to engage customers in a way that is more interactive, conversational, and trusted.

David O’Byrne, former RCS Program Director at GSMA and now a consultant with mFuture Consulting Ltd weighed in on the RCS Chat services rollout:

This is a very welcome development for both customers and those businesses looking for innovative ways to communicate with customers.

Trials have demonstrated 8x more customer engagement and 3x more sales than traditional channels. RCS dramatically improves the ability for A/B testing, and brands receive better insights on when messages are sent, delivered, read, and recipient actions. As many as 86% of smartphones will be RCS-enabled by the year 2020[2], and right now, 74% of consumers have said they are more likely to engage with a brand that uses RCS[2].

It’s easy to get started with piloting RCS. Test and learn with little risk or commitment. Brands can pick an existing message campaign to trial before fees for RCS are in place. See for yourself the many benefits and features RCS provides:

 

Please contact us if you have any questions about RCS, or if you’d like to learn more about adding RCS to your messaging strategy. For more information about the features and benefits of RCS click here.

References:
[1] Mobilesquared
[2] GSM Association

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