RCS vs Apps: a fight to the death?

“If we can get to the point where most people have a native RCS app on their phones, it will offer a simplified process of engaging. It will be so much easier than downloading an app." Says Nick Millward, VP Europe at messaging specialist mGage. "I think brands get that. They’re excited about the fact that RCS can be a universal channel.”

https://mobilemarketingmagazine.com/rcs-vs-apps-a-fight-to-the-death

comments
0