Google Click-to-Text Shows Value of SMS in Digital Marketing

The recent growth of Google’s advertising has been largely fueled by mobile ads. eMarketer projects that Google’s net mobile advertising revenues will grow from $16.27 billion in ...
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Highlights from FIPP London 2016

Over the last 30 years, there has been a real struggle for publishers trying to monetize their content. Audiences have been jumping from platform to platform in their efforts to ...
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Five stats that prove the omni-channel engagement trend is too big for your business to ignore

Remember the days when your website simply housed basic information about your business, such as opening hours, contact details and locations? Those days are over.
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A New World of Retail Advertising

Retailers are constantly seeking new ways to interact with their customers. In this age of ‘total retail’, engagement tactics have become increasingly digital with numerous online ...
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The opportunity for mobile advertising

With the number of mobile phones set to exceed the number of human beings by the end of 2014, according to Silicon India, it is no wonder marketers are placing such an emphasis on ...
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FMCG is failing to realise the mobile opportunity

FMCG as a sector invests the most in mobile advertising in the UK however, according to a recent survey by the IAB, almost half of the top FMCG brands in the UK don’t have a ...
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