Summary: Mobile Messaging Blazes a Path to Consumers

After 25 years, messaging is evolving with the rise of newer mobile technologies. Harvard Business Review has recently released survey findings outlining how businesses plan to ...
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Mobile Ecosystem Forum

MEFTV speaks to Nick Millward, VP Europe for mobile engagement specialists mGage during MWC 2019, where he explains their view on mobile messaging and especially how RCS may ...
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RCS vs Apps: a fight to the death?

“If we can get to the point where most people have a native RCS app on their phones, it will offer a simplified process of engaging. It will be so much easier than downloading ...
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Here’s the Why and How for 10-Digit Long Codes

It’s no secret that spammers are infiltrating customers’ mobile messaging experiences. Chances are it’s happened to us all. This is happening due to shared short codes, a ...
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Text Coupons are the Key to Unlocking Your Holiday Mobile Messaging Campaign

Mobile offers are an ideal way to drive online and in-store sales because your potential customer is never too far away from their phone. This explains why more people visit ...
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Excitement and Momentum Grows with RCS

RCS messaging continues to be the hot topic in mobile messaging, as evidenced by the prominence of RCS with brands and carriers at this year’s Mobile World Congress Americas ...
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