The benefits of SMS communication

Findings of a global study by SAP revealed that most consumers consider SMS to be a quick and convenient way for brands to communicate with them, with 81 percent preferring SMS to ...
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Text messaging is changing the way we communicate

Long ago, back before Twitter and Facebook were our primary channels of communication and telephone boxes graced our streets, software programmer from Reading, Neil Papworth, sent ...
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SMS stops us abandoning shopping

Basket abandonment is unavoidable; no business will ever achieve a 100% conversion rate because not every visitor sets out to buy a product – many are just researching their ...
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It started with a click

This year the amount of time UK adults spend daily with mobile devices will surpass the amount of time spent online via desktop and laptop computers. Indeed research from insights ...
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Solving Apple Pay fraud with multi-factor authentication

The introduction of Apple Pay has brought mobile payments into the mainstream. Now that mobile devices are a formidable method of payment, Apple Pay has become a target for ...
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Customer value management: the industry’s new buzzphrase

What could be a better way to end the month and prepare for the next, than with a new buzzphrase? Customer Value Management (CVM), the industry’s new buzzphrase and a current ...
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