The effectiveness of SMS as a marketing strategy

Around 5.1 billion people own a mobile phone and in 2013, over one billion smartphones were shipped for the first time ever. This is a huge market and a great platform for ...
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Mobile’s key role in the utilities sector

There have been a plethora of innovations in the utility sector over recent months, most of which have centered around mobile. Here we take a look at a few of the key technologies ...
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Mobile’s role in the future of the Financial Services sector

It is safe to say that mobile is transforming the financial services sector.
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The role of mobile in the changing face of publishing

Publishing has changed beyond recognition over the last 20 or so years, with the rise of online magazines, e-zines, digital editions, e-editions, e-books, or whatever name is ...
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The role of mobile in an omni-channel world

With a seemingly increasing number of channels for marketers to navigate, knowing the role that mobile should play in developing an omni-channel strategy can be challenging: ...
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The decline of the app: what does this mean for marketers?

According to a recent Deloitte Report, one in three smartphone users do not download any apps on their device in a typical month and nine in 10 people never spend any money on ...
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